After Two-Month Hiatus:
KSRN-FM to Offer 'J.R in the Evening'

  copyright 1996, Electric Nevada

Reno talk-radio personality J.R. Reynolds will be back on the air in mid-October, Electric Nevada has learned.
His new show -- to air on radio station KSRN, 92.1 FM, weekday evenings from seven to 10 -- will be much like the one he hosted for two-and-a-half years on KKOH, said Reynolds.
When KKOH station management suddenly terminated Reynolds on August 2, many Reno fans reacted angrily and vociferously. And although station officials said the decision was purely business -- an effort to secure greater audience numbers with a different host -- Reynolds himself noted that KKOH program director Dan Mason had also fired him another time, when both he and Reynolds had worked at another Reno radio station.
Although the exact date for the launch of Reynolds' new evening talk show has not yet been set, he said, KSRN's decision itself is "a done deal."
"It'll be a variety talk show that won't be very much different from what I was doing on KOH, [though] perhaps a little less politically oriented, because of the time slot," said Reynolds.
"But nonetheless, it still will be the same call-in format. There will be guests scheduled from time to time. We'll certainly talk a lot about local issues, whatever seems to hit the hot buttons here locally."
KSRN, which specializes in music primarily of the '40s and '50s, is making an exception to its format by featuring the talk show during the prime evening hours, said Reynolds.
And because the talk-show format requires significant engineering support, he said, the station is also making a significant financial commitment to secure that support.
Reynolds acknowledges it will be a slightly
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different game doing a talk show in an evening slot, compared with his old 3 p.m. to 6 p.m. slot.
"It's restricted quite a bit," he said. "You obviously lose the casual talk listener, who likes to tune in during the day for whatever reason [while] driving around, to and from, and happens to tune in to the talk format.
"However, having said that, once a nighttime program catches on in popularity, it begins to find its own niche. Right now, here in Reno radio, [night talk radio] is pretty much non-existent. The dominant stations are rock, heavy metal -- that sort of alternative music, and that's mainly listened to by kids. And then of course a music format, such as KSRN."
Regarding KSRN, he said, the challenge will be to not chase away established 92.1 listeners who tune in for the music.
Reynolds acknowledge Michael Reagan is broadcast in the 7 to 10 time slot on KOH, but says he'll be aided by the fact that the KOH program is on tape.
"I would be, as far as ratings are concerned, fighting for his audience and trying to get it. But that would be a good thing, because Michael Reagan is no longer live in that time slot; he's now broadcasting in the afternoon. He has a flagship station in Los Angeles, so he's on afternoons there. He broadcasts from three to seven, and then he is tape-delayed here on KOH. So it's not even a live participation show; it's something that's three hours old."

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